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Fantastic Friday (Social Media) Reading
It’s that time again—time to share some great thoughts from around the social web about the social web. We’ve got some cool stuff for you today, so rather than keep you waiting we’ll just get to it....
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14 Expert Tips to Building a Total Online Presence
John Jantsch of Duct Tape Marketing rocked a crowd of nearly 700 with a webinar entitled, The 7 Essential Stages of Building a Total Online Presence (learn more about this topic and the social media...
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B2B Marketers: Are You an Email Master?
Are you getting everything you can out of your email campaigns? In almost every organization I’ve worked with email marketing is one of the most effective tactics for driving sales. The one-two punch...
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The Social Media Marketer: Artist or Scientist?
Social media has given today’s marketer new outlets for their creative campaigns as well as ample opportunity to fully track the performance of those efforts. Today’s marketer will succeed by managing...
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Christoper S. Penn on Why Email Marketing Is Here to Stay
Here’s an example of a recent salesforce.com email sent to its database. Among all the talk of new marketing techniques, big data, social media and more, email marketing remains a steady and incredibly...
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Chris Penn on How Email Marketing Integrates with Social Media
This example from salesforce.com shows social share buttons at the top of the email copy. In part three of my conversation with Christopher S. Penn, author of Marketing White Belt and Vice President of...
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Christopher S. Penn on the Future of Email Marketing
How will companies like salesforce.com use email in the future? In the rapidly-changing world of marketing, in which the relationship between brands and consumers has evolved considerably over the last...
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25 Mind Blowing Email Marketing Stats
Email marketing is one of the most effective tactics for driving sales, but don’t take my word for it. According to a study by ExactTarget, 77% of consumers prefer to receive permission-based marketing...
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5 Reasons Email Must Be Part of Your Marketing Strategy
Email has been a tried-and-true marketing approach for years and there’s a reason for that: it continues to be a marketing workhorse. Despite the increase in channels such as social media, email...
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8 Blog Posts to Help You Nail Inbound Marketing
Inbound marketing, in short, is all about attracting strangers, turning them into website visitors, who then become leads you can close, changing them into customers. You hold on to them as customers...
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Top Tips to Boost Your Email Marketing Performance
Are you getting the most out of your email campaigns? In almost every organization, email marketing is one of the most effective tactics for driving sales. Anna Kennedy and Ken Yan, email marketing...
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Will the New Gmail Tabs Feature Kill Your Email Marketing Campaigns?
Image via Aaron Plave on Flickr I am an email Mass-Deleter. It seems like no matter how many times I unsubscribe from mailing lists, the same email marketing messages manage to make their way back to...
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10 Tips to a Powerful Email Marketing Strategy
Were he alive today, Mark Twain would probably have a soft spot for email because, much like the author himself, recent reports of email’s death have been greatly exaggerated. In fact, email is not...
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6 Simple Steps to Crafting the Perfect Email Campaign
Social media may be in the midst of its heyday, and content marketing has been hailed as king more times than I can count, but it’s email that still remains one of the best communication methods for...
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6 Reasons to Love the New ExactTarget Marketing Cloud
Revealed at Connections 2013, the ExactTarget Marketing Cloud is a new way to build, personalize and automate marketing campaigns through email, mobile, social and your website. It combines the...
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